Search Engine Optimization Basics You Need to Learn

What Do You Need to Know About the Basics?

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By Mary Anne Selirio

Search Engine Optimization Basics You Need To Learn

What are the Search Engine Optimization Basics?  If you have a business and you have a website for that business, you’ve probably heard the term SEO.  SEO stands for Search Engine Optimization. So, why do you need it? What are the Search Engine Optimization Basics you need to learn?

Nowadays, there are around billions of searches performed every single day.  They say because we are in a digital marketing age, if you don’t have a website, you don’t exist.  However, you can actually have a website and still not exist. You won’t exist until people find you.  That’s where Search Engine Optimization comes in.

Social media is a crowd favorite, and there’s no argument against the fact that it is indeed big.  However, when it comes to finding products and services, the World Wide Web is still the main go-to for people to conduct their searches.  Searches are done through search engines, and the giant search engines are Google, Yahoo, Bing, and Yandex. Since more than ninety percent of these searches are done on Google, that’s where we will focus our discussion.

Though there are billions of searches, less than ten percent gets traffic from Google.  Why is that? There are millions of registered websites today on the internet, and almost everyone relies on search engines to find what they want.  This is because, according to studies, ninety-four percent of people who search the internet only depends on the first page of search results. When it comes to organic results or results that come up which are not ads, sixty-four percent of those who search only click the results on the golden triangle or in other words, the top three results.  Therefore, it is no secret that as a business, if you want traffic to be driven to your site, you’d have to rank and you’d have to rank on the first page at least.

Search Engine Optimization Basics and Principles

In order to do that, you’d have to use the principles of search engine optimization.   In the early days of the web, it was all pretty simple. The engines coughed up the results of the sites that had the most number of keywords that a search was looking for.  However, in the year 1996, two Stanford Ph.D. students used the internet to research for academic papers. They noticed that sources that contained a lot of keywords didn’t really mean they were more relevant.

On the other hand, those who were cited more by other papers.  They applied the citation concept, which meant that those who were referred to by other websites are more relevant.  This single event led to Google’s sophisticated algorithm.

In the beginning, search engines tracked the web pages through keywords, but now it isn’t that simple anymore.  Keywords still let Google see your website, but that isn’t what’s going to get you on the front page. You will need more than that.

Search Engine Optimization Basics and Components

There are two components to SEO.  First, you have on-site Search Engine Optimization. This refers to the optimization of your website wherein you set it up to contain keywords that are relevant to what your site is about.  It is a way for you to tell your readers you have everything that they’re looking for. This one is easier to deal with because changes that needed to be dealt with are within your control like the keywords necessary to optimize your site.

The second component is the off-site SEO.  This is beyond your control since you have to rely on other people to believe that your site is worthy.   In doing so, you can make sure that their pages are linking back to you. In simple terms, you have to work to create backlinks to your website that originate from other sources. The links to your site can come from and include articles, social media, blog posts, discussion boards, and so on.  The more influential or legitimate the website is that links back to you, the more effect that backlink is going to have an impact on your ranking. They tell Google you are out there and backlinks let Google trust your website

Getting to the Basics of Starting to Apply SEO for Your Website

So, how do you get started?  First of all, don’t get intimidated.  I know a lot of these terms are pretty new to you and it’s easy to get overwhelmed with all the SEO jargon you came across with.  I want to assure you that anyone can start doing SEO. Doing the SEO basics won’t require you to get a degree or even experience. However, you have to put in some effort.  

The basics of the SEO spectrum is always evolving, and there is always something new because the web is ever-changing, so everyone is regularly learning how to help their sites rank.

There are over 200 factors to Google’s algorithm, and we can’t discuss them all so I’ll just mention a few of them which can help you launch your SEO project for your site.  

Search Engine Optimization Basics: Content

When you do marketing online, you can attest when I say that it’s all about content.  They say content is king because it is what gives you value. Content doesn’t always have to be serious.  You can play around with it and create something unique it is a digital asset which you can leverage on to promote yourself.  Always remember, content is the currency of the internet. Google rewards companies that have a lot of content. It can be in the form of articles, blogs, videos, slides, etc.

Important Factors to Search Engine Optimization  Basics: Technical Factors of the Website

In optimizing your site, you have to make sure that you have CMS search engine optimization.  Content Management System is the platform on which your website is built. The optimization differs for every CMS.  For example, there are different ways to optimize a website built on WordPress, and there are various ways for a website built on Drupal.  You can just easily search this on Google.

Search Engine Optimization Basics: Authority

You have to create good content that other people would want to talk about it.  You have to have a lot of backlinks which will allow you to have strong authorship.  There are different ways to do this, and one of them includes clickbaits, which are basically content that would bait people to click.

Search Engine Optimization Basics: User Experience

This is easy to measure.  In two seconds, you can tell if the site is trustworthy or not.  This is measured with a bounce rate telling you if people who come to the site and leave right away.  Google deducts points from your site if people leave it right away because it gives the message that there was nothing relevant in your site, to begin with.  So, it helps if you work on your navigation and if you provide a hook for visitors to stay on the site.

Basically, SEO is a Process

Since Search Engine Optimization is a process, it would help if you can do it as much as you can.   If you can do it every day, every week or every month it can help you frame it in a way that makes it more manageable

So, don’t forget to do your research.  Research your niche. Find out what is relevant and what users are searching for.  You can also check out the competition and what works for them or not. Find out about the volume of the searches and any related searches about the different topics.  Researching the right keywords for your niche will help you get ideas on what content to provide. There are a lot of free tools for this, including the Google Adwords Keyword Planner and the Open Site Explorer.  You can check not only information about keywords but the authority of the website and where it gets its backlinks so you can find a way to get them for yourself.  

When you’ve done your research, you can start creating optimized content.  Make sure that your content is useful to users. Whenever you post, just remember to optimize title and metadata descriptions.  Next, get exposure. You can do this by getting links and shares. Remember, the greater the authority of the site linking back to your page, the better effect it will have on your ranking.  So, when you share, and you get links, you get the authority that comes with it. Lastly, you can analyze the results of all your efforts using tools like Google Analytics and Google Webmaster Tools.  Repeat the process over and over again and be patient with the results.

Search Engine Optimization Basics: Need Patience 

So remember, fight for relevancy and make Google see you and know that you exist.  Make sure the information you provide is easily found. Take the time to arrange the topics you provide in a meaningful way.  Next, work your way to be cited on other pages. Let Google see that you are worthy of being trusted.  

Optimizing your website can help you generate free traffic from search engines.  But, good SEO takes time, so make sure your goals are achievable. Do not postpone it any longer because for sure the sooner you start, the sooner you can rise up the rankings.  In the end, SEO is still the most effective way to increase traffic to your site. If you don’t have the time to learn about SEO and get all the SEO tips out there, you can send us a message.  BlueWorld Marketing provides you with SEO services, and we can help you with your SEO needs.