A Must-Have for Your Marketing Toolbox

Your domain name is a critical part of your brand identity and your online marketing efforts. Is your current domain leading to more customer engagement and online traffic, or are you missing out on some potential opportunities?

Whether you’re starting a new e-commerce site, an informational website, or an online community, the domain you choose can have a huge impact on your success. Should you base the name strictly on relevant keywords?

Should you use a word that isn’t real but IS very memorable? Are you going to continue using this domain or is it just something for a short-term campaign?

There are a lot of important questions that need to be answered before you make your final decision on this element of your company’s brand.


Launching a brand can be a painstaking process that tests both your fortitude and patience. Chances are that someone out there is selling something nearly identical to your product, and branding is often the only thing that makes it distinct from the competition; branding is what makes you special.